Fashion is the passion of artists to create everything about the human being beautiful – a singular word of wonder. From the hair to the toenails and everything about and in between – the clothes, shoes, chokers, earrings, bracelets, brooches, pendants, watches, facials, hair and eye makeup, hairdressing, belts, caps, hats and other accessories that enhance beauty are all focal interests of the passionate fashion creators and professional designers.
Fashion is serious business boosting the economies of fashion capitals to mind-blowing proportions that can only come from incredible revenues generated by multiple sales in multiple markets of multiple products with price tags ranging from $ 1,500 to $ 10,000 in a single purchase of a signature ladies’ bag, for instance. Beauty must be as rare as diamonds and gold to be that expensive!
High profile fashion industry has its “big four” leading and trend-setting as the “fashion capitals of the world”, each taking pride in the stunning masterpieces that their ingenious designers create making them the world’s greatest fashion legends.
Paris, France showcases the world’s most expensive name brands at the upscale boutiques in rue Saint Honoré, best characterised for the prestige of its chic, elegant and refined formal designs.
New York City, New York, USA, with its fashion headquarters of professional designers and dreamland of plush boutiques at Fifth Avenue, earns acclaim and admiration of fashion critics, institutes, publications and even their fashion capital rivals for their practical but sophisticated creations that appeal to the fashionable high-urban dwellers and business/high-finance hub executives.
Milan, Italy, showcasing its world-acclaimed practical but sophisticated fashion creations at high-end grand arcades, notably the Galleria Vittorio Emanuele II, is home to world-renowned fashion designers such as Gianni Versace, Giorgio Armani, Miuccia Prada, Trussardi and Valentino Garavani.
London, England, the centre of elegant and prestigious fashion creations since the Elizabethan and Victorian eras, is best known for its extravagant quirkiness. Home to fashion figures such as Mary Quant and Vivienne Westwood, King’s Road, Chelsea in West London is the fashion and vanity hub of the United Kingdom. The King of Carnaby Street, “£1M Mod” John Stephen, made giant waves with his fast turn-over design creations worn by the 60s beat boom icons such as the Rolling Stones, The Kinks, The Small Faces and The Who marketed in a “free and easy” retail environment.
Other important fashion centres close behind the big four are Barcelona, Dubai, Düsseldorf, Hong Kong, Las Vegas, Los Angeles, Rome, São Paulo, Shanghai, Sydney, Tokyo, and Toronto.
Melbourne, Australia gears up for the 2012 L’Oréal Melbourne Fashion Festival (LMFF), an annual event promoting Australian fashion designers to local and global markets. It is now soliciting “expressions of interest” aimed at enhancing the success of the event. Competition between online shopping against the traditional physical fashion channels is also an important topic. Friendly attention is the answer satisfying the psychological need for intimacy and personal touch that gives the “brick-and-mortar” shop an edge that could never be provided by the “cold and dark” online shopping.